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Become an Affiliate

Blue Fox runs an affiliate programme designed as a straightforward partnership opportunity for publishers, streamers, affiliates and other marketing partners. We welcome long-term collaborations that combine responsible promotion with transparent reporting and practical commercial terms.

Purpose of the affiliate programme

The programme exists to support partners who refer engaged, eligible customers to a UK-facing gaming operation. It is aimed at monetising marketing activity while maintaining compliance with applicable promotional and safer-gambling standards. Partners may be content creators, comparison sites, social channels or paid-media operators seeking a stable commercial relationship.

Partnership benefits

  • Dedicated account management and a single point of contact for campaign setup and optimisation.
  • UK-focused creative assets and guidance to help match local editorial and advertising rules.
  • Flexible commercial models and payment arrangements agreed at onboarding.
  • Regular performance reviews to refine campaigns and improve conversion and retention.

Commission structure

We offer commercially credible arrangements that reward sustained performance. Partners can expect to agree on a commission model during sign-up; common approaches include revenue-share, hybrid or fixed-fee options. Exact terms, payment frequency and eligibility criteria are set out in the affiliate agreement and are subject to routine verification and the programme’s terms and conditions.

Tracking and reporting transparency

Affiliates receive access to timely, campaign-level reporting so conversions and payments are easy to reconcile. The reporting provides click-to-conversion metrics, player activity summaries and detailed statements for settlement periods. Any tracking or attribution concerns are handled through the affiliate support channel to keep records clear and auditable.

Marketing tools and support

  • A library of creatives and landing pages optimised for UK traffic, refreshed regularly.
  • Custom tracking links and tagging options to suit different channels and campaigns.
  • Technical and compliance support during integration, including creative review for advertising rules and safer-gambling messaging.
  • Co-branded or bespoke assets available for established partners by agreement.

Long-term cooperation

BlueFox values steady, compliant partnerships and seeks to build agreements that scale over time. We prioritise open communication, periodic performance reviews and commercially sensible adjustments to reflect changing traffic patterns. If you are focused on sustainable growth and responsible promotion, the programme is structured to support durable, mutually beneficial relationships.